Delivery. Like timing, it's the secret of good comedy. And also good communication. Choose the right words – and say them in just the right tone – and you'll make your serious point. Or get a few laughs.

Of course, a mumbled jumble of ideas isn't funny, but it speaks volumes – it says you don't know what you're talking about. A business, whatever its size and character, needs to speak just one idea clearly. One message, in one voice. Or it may not stay in business.

Which is why choice of words is as important to us as their typographic use – and why we see graphic design and wordsmithery as inextricably linked parts of just one process: graphic talking.

This is Momo's business. >