EQUATE PETROCHEMICAL
AND FIRST PROTOCOL

After working through some initial creative options, we agreed this strong corporate tone, in the end playing very simply on the product. Equate were keen to stress both their environmental and community credentials, and with millions of day-to-day products being produced from their petrochemical materials, we developed a graphic theme around a simple tagline – Equate – all around you. We produced a series of materials for Equate – brochure pack, event mailers, show stand items and a series of press ads establishing the new brand structure and message.