BCHA

BCHA is a complex jigsaw of services, schemes and initiatives to help vulnerable people – from street homeless to addiction and learning support. We began our work with a few illustrative key pieces to help the wider business understand the issues it was facing – but as the challenge unfolded, our remit grew to touch all areas of the organisation's work, including taking a first look at its daughter charity, Hyped. After two years of development, we invited renowned south coast agency Thinking Juice to partner with us in researching and rolling out a next-level, comprehensive core brand structure for BCHA.